Christmas in July...What?

Christmas in July; sounds funny to some of us, but this creative "un" holiday is celebrated by many.
Originally thought to have started in Europe, as the summer heat comes, people crave the cooler weather and the cheer that comes with Christmas.
Many celebrate by decorating, gift giving, with Santa, ice cream and other cold foods.

This is a well celebrated event in Australia, where many hotels, restaurants, and caterers will offer special "Christmas in July" dinners.
Local shops will offer specials, including figurines of Santa and related holiday representative characters. Co-incidentally, July is the height of Australia's ski resorts season, making it a great marketing opportunity. This is believed to have started in the western countries by retail merchants.

In the U.S. we often see this marketing tool for business also. HSN and QVC have shows offering Christmas related items. I also saw on-line where Sears and K-mart are taking part of this too.
Did you know that there was a movie made in 1940 starring Dick Powell and Ellen Drew, entitled "Christmas in July"?

Never saw it myself.
Now if you find yourself in North Carolina, you might want to head on over to West Jefferson, where they have a free annual Christmas in July event.
Well that "wraps" up all the information I have on this "un" holiday. Whether you celebrate or not, I hope you've had fun learning a little bit of Christmas in July!


agoodwitchtoo said…
It was awesome learning about the "why" of this un-holiday :) Great post!
ChezChani said…
I thought the whole "Christmas in July" thing started with the movie, which I don't remember very well but I know I really liked it.
I do think it's a good time to really think about your holiday shopping (which I fortunately do very little of.)
Though it's a tough concept when enjoying the 110+ weather here in Las Vegas.
Interesting, great post. Thanks for sharing
storybeader said…
very informative! Knew it had to be some kind of retail ploy!

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