Showing posts from March 25, 2016

What do customers want?

I found myself asking this question more than once, and to other creative makers as well. Just what does the customer want? I'll find myself asking this a lot at art shows while observing the customer as they shop. And I talk to other artists. It seems one year you make one type of product, it doesn't go over; the next year you try something else, it doesn't sell- just what does the customer want?

WIIFM: "What's in it for me?" This is the big statement that I hear lots of professionals speak on. This is what the customer is asking themselves. So in essence, the customer is looking for what they will get from your product. What value will it bring to their lives? What are the benefits of the product? If it is not a product based on "need", just what are the benefits that the customer will receive from purchasing your product?

I think some of this can be answered by how inviting you make your booth presentation to the customer. Does you boo…