Etsy's About You page
Etsy introduced an "about you" page recently, where you can personalize your shop with photos, your story, and add links to your other sites, such as a personal website, blog or Facebook page. I finally got around to doing mine. (That's what I get done when I wake up too early, at 3:30 am!) Have a look: http://www.etsy.com/shop/DevineDesignsJewelry/about/