My favorite brush is their new blush brush.
Great illumination too. The only thing that I didn't like, but can live with, is that I need to apply a pore reducing primer where I have enlarged pores, because I feel this CC cream made them more visible.
Bye bye under eye concealer and Hellow light brightener. (Couldn't find an Ulta link) Heavy duty stuff! I like it. And you don't need much to apply.
Have you tried It Cosmetics? I'd love to hear your comments!