Monday, July 21, 2014
After the show- the good and the bad
I originally was going to post a "are you ready for a rant?" But reconsidered, since the show wasn't a complete flop. I do have to admit that we had fewer people through the doors than previous years, and by Saturday's end, most jewelry artists that I talked to did not have a good day-myself included. But folks were buying large art pieces- which is confusing to me since the poor state of the economy, foreclosures, and people downsizing to smaller homes.
The good news is that I had help setting up this year. And break down was not bad either. My back held out all weekend, and I'm feeling no pain. (I guess I could thank my new chiropractor for that!) But I have to give credit also to the best investment I've ever made for my business, in buying a Rock N Roller cart.
Rock N Roller.
What I added that is new, are the burnt orange boxes with raffia in them.
I took heavy photo boxes and covered them with fabric I bought, and hot glued the fabric on, then used some left over raffia I had to stuff the boxes. Kinda reminds me of gift boxes. The lids make an attractive riser too, slanting the boxes a bit.
And now for the bad. I don't know what people want. One year they want wide cuffs. They next year bangles. They don't want to pay for a sterling chain on a pendant, so I do leather cording. You know what? They don't know what they want either! (As I had one jeweler say to me; I have to agree). It is so hard to sell. People come in and want to be "entertained" and for free. And I can't really blame this area of Florida with all the retirees and what not living here, beacause I network with other artists and jewelers around the country and hear that shows are bad in other areas too. So who's making the money? Show promoters.
And I may have lost a $96.00 sale. The Coliseum had poor WiFi connection, and I had a credit card transaction lost. I am not happy with "ProPay's" Jak. I may be looking into the "Square" instead.
Overall, I did o.k., but not as good as last year. Which again is why I'm choosing to do less and less shows. It's always a crap shoot.