Monday, March 17, 2014
Things you should do before applying to an arts and crafts show
*First of all, you should "walk the show" before applying. What I mean is to go to the show the year before you want to "do" the show and check it out yourself.
Try to take note of everything you observe.
~Type of venue/location
~Crowds/how many customers are there
~What type of products are being sold at the show?
~What do the booths look like?
~What does the merchandise look like and how is it priced?
You can always talk to the artists/vendors and ask questions. You won't always get all the answers you want, but it doesn't hurt to ask!
*Research the show
You can always search the show on-line to find out:
~Who puts on this show?
~What are the numbers in attendance in previous years?
~How many years has this show been ongoing?
~Find the show's application, and READ, READ, READ. I say this because you must follow all of the show's rules. Many shows have requirements that must be met. For example, some shows require you to have a "white tent" only. Rules about set up times, booth locations, etc. are very important to everyone in the show, as well as the promotors.
Specifications are important. I did an indoor show once that mentioned something about tent height, blah, blah, blah, (is what I thought) I have the normal sized EZ-up- but I didn't READ it as thorough as I should have, because the venue had low ceilings and my tent did not fit!
~Make sure that you know the cost.
~Does the show expect a deposit with your application?
~Full payment up front?
~Is there a "jury fee"?
~What is the deadline to apply?
*Talking with other artists is another great way to gain knowledge about a show and its presentor.
*Rena Klingenberg has a wonderful series of books about your jewelry business, that I highly recommend.
"The ultimate guide to your profitable jewelry booth" is one I recommend if you don't already have it.
Best of luck!